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NCAA Undervalued Women's Basketball Tournament by Millions While Prioritizing Men's Tourney, Report Finds

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The NCAA has undervalued its annual women's basketball tournament by tens of millions of dollars and should overhaul how it operates and sells rights to the event, according to a critical report by a law firm the NCAA hired to analyze gender inequities in its championships.

The NCAA's broadcast agreements, corporate sponsorships, revenue distribution, organizational structure and culture "all prioritize Division I men's basketball over everything else in ways that create, normalize, and perpetuate gender inequities," according to the 118-page report prepared by the law firm Kaplan Hecker & Fink LLC.

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