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The Single Most Important Component Of a Camera, Is The 12 Inches Behind It!

It's no surprise this video went viral. It presents the truth on your face! This video demonstrates that the camera is just a tool, and the single most important component of a…

URSA Cine 17K: Bringing IMAX Filmmaking to the Masses

With the introduction of the upcoming URSA Cine 17K, we can surely say that Blackmagic is disrupting the medium format cinema camera market, as it did post-production. The URSA Cine 17K will…

Meet the OFG Customs 65: A Professionally Built Fujifilm GFX100 II

OFG (Old Fast Glass) has picked up the gauntlet and made a custom rig for the Fujifilm GFX100 II, titled OFG Customs 65 (named on the 65-sized sensor). The goal was to…

IMAX CEO: "Joker 2 Will be Screened in IMAX 70mm"

Following the success of the mighty 70mm celluloid in Oppenheimer and Dune Part Two, IMAX CEO confirms that Joker 2 ("Joker: Folie à Deux") will also be screened in 70mm theaters. However,…

Canon Announces 27x Portable Broadcast Zoom Lens

Canon has announced a new 27x portable broadcast zoom lens and next-generation digital drive unit. The lens titled CJ27ex7.3B, is Canon's first 2/3" portable lens with a class-leading 27x optical zoom, which…

DZOFILM Expands PAVO Anamorphic with Macro65mm,135mm, and 180mm Lenses

DZOFILM introduces three new focal lengths to its PAVO Anamorphic series. Joining the lineup are the Macro 65mm T2.8, 135mm T2.5, and 180mm T2.8 lenses. One standout addition to the latest PAVO…

Blackmagic Steals the Show at NAB: Launching Two High-End Cinema Cameras

Grant Petty knocked it out of the park. Blackmagic dropped a bombshell at NAB 2024, announcing not one, but two(!) high-end super-specs full-frame cinema cameras. Meet the URSA Cine 12K Camera and…

Atomos Announces Ninja Phone: Transform Your Phone Into a Ninja

Atomos announces the Ninja Phone, a whisper-quiet, 10-bit video co-processor for smartphones and tablets that lets you record from professional HDMI cameras. The first release of Ninja Phone is designed for iPhone…

RED Digital Cinema has a New CEO, Keiji Oishi. Jarred Land Became Advisor

Nikon has just announced the completion of the acquisition of RED Digital Cinema and said that this business move lays the groundwork to develop new and distinctive products—a super optimistic future. Furthermore,…

Soderbergh Filmed Another Feature on Prosumer Camera

Director and cinematographer Steven Soderbergh doesn't care about the camera. He cares more about the story. And indeed, he shot another successful feature (Presence) on a prosumer camera (Sony a9 III). Soderbergh:…

Blackmagic Camera App Just Got More Pro With Version 1.3

Blackmagic Design has announced the Blackmagic Camera 1.3 update. This upgrade includes some cool stuff like audio monitoring, rack focus controls, 48mm lens support, and more. The Blackmagic Camera app For those…

ARRI Announces the ALEXA 35 Live

ARRI announces the ALEXA 35 Live - Multicam System, a complete solution for live entertainment productions. The goal is to bring the cinematic 4K ARRI look, unrivaled HDR, and a new level…

IMAX New 65mm Film Cameras: Prototype and Features Revealed

IMAX has revealed more fascinating details on the upcoming 2nd generation of its new fleet of 65mm film cameras. The new cameras will be made from the same materials that belong to…

OpenAI Presents 'Voice Engine': Generate Natural Sounding Based on Your Voice

OpenAI has been developing 'Voice Engine' for two years. The technology allows users to upload any 15-second voice sample to generate a synthetic copy of that voice. But there's no date for…

Bloomberg: "Apple Vision Pro's greatest potential may be replacing the Mac and iPad"

According to Bloomberg, Zombieland will dominate, as Apple puts all its chips on its spatial computer in order to replace the Mac and iPad. Nevertheless, Apple will need to reduce prices and…

Can the Apple Vision Pro be Utilized in Moviemaking?

Yet another interesting experiment was conducted by Michael Cioni from Strada. This time, the guys at Strada are trying to figure out how camera assistants can utilize the Apple Vision Pro (AVP)…

Sora: Democratization of Filmmaking

One of the first creators who used Sora has shared his rare experience with the AI-based text-to-video super powerful platform. It appears that in order to create something, you need much more…

BMCC6K Vs. Sony BURANO 8.6K: Can You Notice the Differences?

A YouTube channel named OBP has published a very educational and straightforward comparison between two very different cameras: The Blackmagic Cinema Camera 6K (BMCC6K) and the Sony BURANO. Although both cameras are…

OpenAI Wants Hollywood to Use Sora

OpenAI wants to partner with Hollywood. The artificial intelligence startup set appointments with Hollywood senior executives in order to persuade them to use Sora in their productions. And not—This is not April…

ARRI Amira and FUJINON Duvo 25-1000 to Broadcast Football Games

The ARRI Multicam System setup was utilized to broadcast live football games with a cinematic look & feel. These powerful tools included the ARRI Amira cameras paired with the mighty FUJINON Duvo…

Sony Developed a Medium-Format 247MP 19K Sensor

Sony has introduced a new medium format sensor that is capable of 247MP (MegaPixels) and 19,680 X 13,308 resolution. The new CMOS rolling shutter sensor is titled IMX811 and is aimed at…

Dune Part Two: IMAX Q&A With Greig Fraser

IMAX has interviewed Greig Fraser ACS, ASC who is the DP behind Dune Part Two. In the interview, Fraser talks about the making of Dune Part Two, how it was different compared…

Sora Has Been Tested by Filmmakers: What Do They Think?

OpenAI's text-to-video revolutionizing product, Sora, has been tested by acclaimed filmmakers and content creators. The results are - Wow. Watch below their Sora's videos and read their opinion about it. OpenAI approaching…

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