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M&Ms redesigned their mascots, giving them new shoes. Tucker Carlson finds the brown M&M 'less sexy' without her stilettos.

Original source (on modern site)

On Friday, Fox News host Tucker Carlson mocked freshly rebranded M&M's cartoon mascots, which were revised to promote inclusivity and "underscore the importance of self-expression," manufacturer Mars Wrigley said in a press release on Thursday.

Both the brown and green M&M's received new footwear, transitioning from high stilettos to lower block heels and tennis shoes that Carlson dubbed as "less sexy."

"M&M's will not be satisfied until every last cartoon character is deeply unappealing and totally androgynous until the moment you wouldn't want to have a drink with any one of them," Carlson said. "That's the goal. When you're totally turned off, we've achieved equity. They won."

Carlson also took aim at the orange M&M, which was redesigned to appear more anxious.

"Maybe he doesn't like all the ugly new shoes he sees around him. Maybe he liked the sexy boots. Maybe the orange M&M is a secret sexist himself," Carlson said.

Anton Vincent, president of Mars Wrigley North America, told CNN that the footwear changes are just one component of a larger campaign that seeks to update M&M's characters and make them more "representative" of the brand's consumers.

Insider has reached out to representatives of Fox News and Mars Inc. for comment.

Read the original article on Business Insider

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