No ice cream and pizza after midnight: Milan becomes the latest European hotspot to battle overtourism

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Over the last few years, overtourism in Europe has become more and more of a worry. The influx of travellers heading for warmer climes, sandy shorelines and holiday vibes come summer is at an all time high - summer 2023 saw a new record for Greek tourism, with 16.9 million arrivals during peak season. Now, destinations are finally putting their foot down.

In Greece, several different trials are now in place. A time slot system has been introduced at the Acropolis to try and reduce the often hours-long wait time for entry, while the Greek government is working towards decreasing crowds on the country's shores with limitations on the number of bars and restaurants on a newly established list of 198 protected beaches.

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Similar efforts are happening in Italy. As of spring 2024, Venice is testing out a new tourist tax, charging day-trippers an extra fee to enter the city to temper the tourist hordes during the Biennale. Milan, the country's ever-bustling fashion capital, is now proposing a ban on pizza and ice cream after 12.30am on weekdays and 1.30am on weekends, as well as newly-enforced closing times for the outdoor areas of restaurants and bars.

The rule is part of a new proposal from the city's council, aiming to reduce the number of late-night city revellers and noisy partygoers. Milan's deputy mayor of security, Marco Granelli, says: "We are seeking a balance between sociality and entertainment, the peace and health of the residents and the free economic activity of traders and entrepreneurs." However, responses from locals have been mixed thus far, with some arguing that the rule could result in less business for shop owners.

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