Your Samsung TV is about to look inferior - something new comes to UK this week

Image: SAMSUNG)

After months of waiting, Samsung finally looks set to unleash its shiny new TVs in the UK this week. These stunning screens were first announced at the CES technology show all the way back in January and now it appears the Korean technology giant is ready for them to ship to homes across Britain.

A quick trip to Samsung's website reveals a countdown to the launch of the new televisions along with offering fans £200 off if they sign up for news of the release before Wednesday.

That suggests April 24 is the date when you'll finally be able to place an order and get a dream screen delivered to your living room.

"Register now for an exclusive discount," the firm exclaimed. "Receive up to £200 off your early bird purchase when you sign up to learn more about our 2024 TV and audio products."

• CHECK OUT THE PRE-ORDER DEAL HERE

Mirror Online was at the original launch of the 2024 Samsung tellies in Las Vegas and there's plenty to like about these latest and greatest goggleboxes.

Firstly, some models get a new powerful NQ8 AI Gen3 processor inside which not only makes launching apps and flicking through menus a lot faster but also improves that all-important upscaling. We all want bigger screens in our homes but placing a giant panel on the wall can create issues if the content you are watching isn't packed with pixels. Samsung is now improving this which means things should look much better, sharper and brighter - even if the quality is poor.

Another bonus will please anyone who loves viewing the Premier League at home. That's because Samsung's premium tellies now get a feature called AI Motion Enhancer Pro. This automatically detects what's on the screen and then uses deep learning to apply the proper ball detection model.

• CHECK OUT THE PRE-ORDER DEAL HERE

Real Depth Enhancer Pro is also included which is able to use AI to add extra detail to content. That's especially useful during fast-paced action scenes and it should bring a smoother image to the screen.

It's not all about the picture quality. Samsung is also boasting that better sound is coming to 2024 TVs thanks to an AI dialogue booster which should make hearing what people are saying a lot easier.

Finally, the overall look has been improved with something Samsung is calling an Infinity Air Design. This includes a screen which is now only 12.9mm in depth along with a unique mirror effect which makes it seem as if the TV hovering in its surroundings.

"Now that we are living through the hyper-connected era, it's no longer just about delivering quality visual experiences. Displays should enhance our lives both on and off the screen," said SW Yong, President and Head of Visual Display Business at Samsung Electronics.

• CHECK OUT THE PRE-ORDER DEAL HERE

Along with the premium 8K Neo QLED TVs, Samsung is also refreshing its OLED line-up with displays that are now 20% brighter than before. New 'OLED Glare Free' technology — specifically designed for 2024 S95 OLED screens — also preserves colour accuracy and reduces reflections plus there are higher refresh rates of up to 144Hz for better gaming.