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A common takeaway from the Cerelac & Bournvita controversies is that advertising to children is not being monitored at all strictly. FSSAI is failing at tough deterrence What does Nestle adding sugar to infant milk formula sold in poorer countries, but not to what it sells in Europe and UK, really show? That corporations couldn't care two hoots about public health in the absence of active regulation by govts. Nestle nonetheless promoting its products claiming they help children "live healthier lives" is also not unusual. Most 'health' products make tall claims as part of their promotion and ad campaigns. Just before this revelation about Nestle, the headlines were about GOI asking e-commerce sites and platforms to stop categorising any drinks and beverages, including Bournvita , as "health drinks". This followed the National Commission for the Protection of Child Rights informing govt that the Food Safety and Standards Authority of India ( FSSAI ) had actually not set any standards for such a category. Worse, most beverages categorised like this were found to have high sugar content .
Hardly healthy |
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