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And-Ones: Media Rights, Awards, Hall Of Fame, Lithuania, More

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April 30th 2024 at 3:52pm CST by Luke Adams

The NBC is making a strong play for the right to broadcast NBA games beginning in 2025/26, according to Joe Flint, Amol Sharma, and Isabella Simonetti of The Wall Street Journal (subscription required). People familiar with the situation tell the WSJ trio that Comcast's NBCUniversal is prepared to pay $2.5 billion per year for a package of NBA games.

As we wrote last week, Amazon Prime Video is in strong position to become a broadcast partner for the NBA, with ESPN/ABC (Disney) also making good progress in talks.

After operating with just two partners (ESPN/ABC and TNT) in its current media rights deal, the NBA is looking to expand to at least three partners this time around. If Amazon and NBC were to join the mix with Disney, it could leave TNT (Warner Bros. Discovery) on the outside looking in, though the league reportedly hasn't ruled out making four separate deals.

As Flint, Sharma, and Simonetti detail, TNT Sports paid about $1.2 billion per year for its NBA rights the previous media rights agreement, which will expire after the 2024/25 season. TNT remains involved in negotiations with the league and will have the right to match NBC's offer, but would be looking at a substantial increase in cost.

If Comcast is able to reach a deal with the NBA, their package would include both regular season and playoff games on NBC and their streaming service Peacock, according to the WSJ report.

Here are a few more odds and ends from around the basketball world:

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