Instagram Overhauls Reels Algorithm to Prioritize 'Original Content'

As larger accounts and meme pages aggregate videos, original creators miss out on being credited and potentially earning followers and even being compensated for their work. To combat aggregators, Instagram is overhauling its algorithm for Reels.

Like all of Instagram's updates, CEO Adam Mosseri relayed the news with an explainer video posted to his personal account. When the algorithm spots a reposted piece of content in the "recommended" Reels, it'll automatically replace it with the original video. While the aggregated video won't be automatically removed from the poster's account, it will be tagged with a label that links it back to the original, visible to all viewers.

More broadly, Instagram will be removing aggregators from recommendations, particularly when they exhibit a pattern of posting unoriginal content. Mosseri specified that only those who "didn't enhance" the content risk removal, so users that frequently "Remix" Reels - a feature similar to "duetting" on TikTok - should be safe.

Mosseri noted that the feature hasn't gone into effect immediately but rather will be rolled out in the coming months.

What to Read Next

The six-minute track is stacked with shots at Drake, J. Cole and Pusha T.

Sales of the label's remaining Yeezy inventory accounted for roughly €150 million EUR in revenues.

Seeing Anhalt University student Janne Kreimer take home the top prize.

Along the Portuguese coastline.

"I will be engaging my AI twigs later this year to extend my reach and handle my online social media interactions, whilst I continue to focus on my art from the comfort and solace of my studio."

Arriving later this year.

Joined by R&B singer Fana Hues.

Joining the "Space Jam" and "Legend Pink" looks for the low-top's lineup this year.

Presented by G-Shock

The Multi-Fluorescent Accents collection maintains retro componentry and the rugged, all-purpose functionality synonymous with G-SHOCK.

Presented by G-Shock /Apr 30, 2024

The contemporary devices land in several neutral and pastel colorways.

More ▾