Jerry Seinfeld Reunites with Seinfeld Cast (and Throws Shade at Friends!) in Hilarious Pop-Tarts Short Film

The toaster pastry brand shared a quippy short film in response to the comedian's Netflix movie Unfrosted, out May 3. Seinfeld's movie (and his directorial debut) shares a fictional and humorous take on the invention of Pop-Tarts and, since Pop-Tarts wasn't behind the movie, the company fired back with a satirical video on YouTube. 

The short film titled "Unfrosted - a comedy about Pop-Tarts, but the joke is on Jerry" opens with a black screen. Text pops up to give viewer context on the situation, reading, "When Jerry Seinfeld made the movie, Unfrosted, he referenced 221 trademarked breakfast products without permission or proper legal clearances. This prompted a meeting."

The Comedians in Cars Getting Coffee star strolls into a conference room at Pop-Tarts headquarters in Battle Creek, Mich. He is invited to sit down and has a platter of the frosted treats in front of him. Several people in suits sit across the table from him and a large Pop-Tarts mascot stands behind the executives. One man introduces himself as Kelman P. Gasworth, the President of Pop-Tarts.

"I just made a whole movie about Pop-Tarts," Seinfeld answers lightheartedly, diving into the plate of Pop-Tarts.

Cara Howe/Furlined for Kellanova 2024

"Did you now? Well, well, well, isn't that something," Gasworth says while laughing, before quickly changing his tone. "Do you think maybe that's why you're here?"

"Beats me," the actor shrugs, downing another Pop-Tart.

"It's my understanding that you neither sought nor received permission to use our product in your movie," Gasworth continues, pausing while the Pop-Tart mascot whispers something in his ear.

"What it say?" Seinfeld asks.

"What Tarty is asking is, are you familiar with the concept of trademark infringement?" Gasworth answers, and Seinfeld replies that it sounds "complicated."

"Actually, it's quite simple. You see Mr. Seinfeld, you took something of ours, and now, we're going to take something of yours," Gasworth replies with a daunting tone. "Show him, Tarty."

Tarty removes a curtain to reveal three people stuck in a cage.

"Schmoopie, Jackie Chiles and the Soup Nazi!" Seinfeld replies in horror. "My characters!"

Schmoopie (Ali Wentworth) and the Soup Nazi (Larry Thomas) appeared in the same episode revolving around the strict soup stand owner. Jackie Chiles (Phil Morris) is Kramer's lawyer on the sitcom.

Pop-Tarts

"They're my characters now, Mr. Seinfeld," says Gasworth in the short film. "Tell me, how does it feel when people steal your ideas and then do whatever they want with them?"

"You mean like Friends?" Seinfeld quips.

The two banter back and forth before Seinfeld interrupts the businessman, saying he has to leave because he has to perform.

"No you don't. You're not a comedian anymore, I am," Gasworth warns.

Suddenly, the Pop-Tarts president is on stage at a comedy show, wearing his same suit from the meeting and with a spotlight shining on him.

"Why is Frankenstein wearing a sports jacket? It's not a wine tasting, we're terrorizing villagers!" He punches, pausing for laughter but receiving none. He even lifts up his hand to block the light and see if there is anyone in the crowd.

While the seats are mostly empty, the Bee Movie actor is watching.

John P. Johnson / Netflix

"It's a tough business," Seinfeld remarks to a fellow audience member, giving Gasworth a supportive fist pump. 

The video ends with a message about Unfrosted coming out on May 3. "Not brought to you by Pop-Tarts," text on the screen specifies.

The sass of the clip is merely playful banter. The Pop-Tarts YouTube video is meant to celebrate the movie's release plus the brand's 60th anniversary. 

Netflix also released a short film in conjunction with the Pop-Tarts short. In it, Seinfeld attempts to pitch documentary film and TV maker Ken Burns on Unfrosted to help give it some "gravitas." Burns vehemently declines because Seinfeld didn't "do the required research." Seinfeld wrote and directed the short in addition to the feature film.

Unfrosted has a star-studded cast including Melissa McCarthy, Jim Gaffigan, Hugh Grant, Amy Schumer, Max Greenfield, Christian Slater, Bill Burr, Daniel Levy, James Marsden, Jack McBrayer, Thomas Lennon, Bobby Moynihan, Adrian Martinez, Sarah Cooper and Fred Armisen.

 Amy Sussman/Getty Images

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Just like the location of the tense conference room in the YouTube clip, the Netflix movie is set in Michigan, back in 1963, when "Kellogg's and Post, sworn cereal rivals, race to create a pastry that will change the face of breakfast forever."

The comedy had its premiere on Tuesday, April 30, and Seinfeld's family joined him on the red carpet to celebrate. His wife Jessica Seinfeld and their three kids — sons Julian, 21, and Shepherd, 18, along with daughter Sascha, 23 — were all photographed at the Los Angeles premiere.